Saltire Roofing & Building has kicked off this year’s Cash for Kids Mission Christmas appeal with a £2,000 donation, as the charity faces the unprecedented challenge of delivering presents to thousands of local children during the COVID-19 pandemic.
A team of charity workers and volunteers are working tirelessly behind the scenes to launch this year’s appeal in a bid to ensure every child wakes up to a gift on Christmas morning.
At the Cash for Kids Mission Christmas HQ in Edinburgh’s Gyle Shopping Centre, a raft of new measures are in place, including innovative fogging machines and a larger site, aimed at creating Covid-secure conditions and helping as many young people as possible.
Last year more than £1.1 million worth of toys were handed out, helping 27,112 children across Edinburgh, the Lothians, Fife, Falkirk & the Scottish Borders.
This year, a reduced number of donation points will be available at leading retailers.
Anyone who wants to help but is unable to visit a physical drop-off point can donate via the Radio Forth or Radio Borders Cash for Kids websites.
Saltire Roofing & Building initially donated £500 to the Radio Forth appeal, and £500 to Radio Borders. But when we heard how much the Mission Christmas campaign was struggling, we doubled our donations to £1,000 for each area.
Saltire Roofing & Building Managing Director, Steven McIntosh said:
“Saltire Roofing & Building proudly supports Cash for Kids Mission Christmas every year, and we’re first to donate to the appeal this year because we know how much it matters. COVID-19 has impacted on all our lives and delivering this year’s Mission Christmas will prove a significant challenge. Thousands of local children will still be wishing to wake up to a present from Santa, and we cannot let them down. If you can make a donation, please do so now, and together we can bring some happiness to the children who need it most this Christmas.”
Cash for Kids Regional Charity Manager, Emma Kemp said:
“This year has been overwhelmingly challenging for Cash for Kids as we try to continue helping families throughout the region, while ensuring that our team members and volunteers remain safe. But, despite the obstacles, we’ve been absolutely determined to continue with Mission Christmas. The impact Coronavirus has had on vulnerable families has been profound, so our 2020 appeal is arguably more important than ever before. It’s been amazing seeing everyone pull together and come up with innovative solutions to ensure that – once again – every child in Edinburgh, the Lothians, Fife, Falkirk & the Scottish Borders wakes up to a present on Christmas Day. We’d urge everyone to do their bit, either through gift drop-offs or cash donations, and let’s end 2020 on a positive note.”